Seeing Beyond Borders

Mirali is where tradition meets innovation. We're more than just a brand; we're a story that blends Kerala's heritage with global vitality. As a new venture, we're not just about products; we're about people—empowering communities, honoring craftsmanship, and promoting mindful living. Our journey is about being genuine and welcoming to all, as we shape a future that values the past while embracing tomorrow's opportunities, through lifestyle products. Mirali isn't just a name; it's an unfolding narrative, and we invite you to be part of it. 

Our Artisans

The backbone of team Mirali is our artisans, the weavers and thread spellers, who help us give life to our ideas in singular creations.

Each piece of clothing from Mirali echoes our handloom heritage spanning over twenty decades as all our fabrics are sourced from the Saliyar weaving community of Balaramapuram. The story of this weaving hub in Thiruvananthapuram goes back to the reign of King Balarama Varma of Travancore (1798-1810), who brought these weavers from the Valliyur district of Tamil Nadu to Kerala and helped them settle down with land and provisions to weave for the population here. For this community of peerless craftsmen, their adeptness in maneuvering threads of yarn into awe-inspiring creations is a legacy that has been handed down through generations, as precious as an heirloom. However, the times have been hard on them, with powerlooms and cheap factory-produced clothing taking center stage in the market. By directly engaging with these craftsmen, we hope to showcase this legacy of our culture in our clothing while playing our part to prevent this community and their skill from becoming the forgotten remnants of a faded past.
We source our fabrics directly from these craftsmen in a deliberate attempt to avoid middlemen, so that they can fully reap the fruits of their toil. All of our clothing is crafted at our own studio where we ensure the best of working conditions and fair wages to the artisans who lend us their precious skills. These choices on our part do raise the cost of production, but we embrace it is as the price we pay to ensure that we do what we do in the best of all possible ways.
At Mirali, each outfit of ours is a mindfully put together labour of love.

The fabrics from the loom, then take shape as outfits of unmatched perfection in our studio, at the deft hands of our thread spellers.

When you choose us, you’re choosing to be ethically ethnic by supporting and promoting these artisans and their skill.